Discounted cash flow: valuation method based on future cash generation, discounting future opportunity and risk rates; Market Multiples: Equivalent to the assessment carried out through multipliers commonly used in the segment on Net Revenue, EBTIDA or Gross Recurring Revenue. Metrics are analyzed according to the sector in which the company operates and the market value convention generally used for negotiating business value. Equity Value: Simply it is the assessment of the financial situation of the company's net worth. In this way, an audit of book values is carried out to verify the values of the balance sheet.